About Us


PrettyPretty
was born from the desire to provide all women (regardless of their size, shape or location!) with quality underwear and other beautiful bits and pieces.  PrettyPretty is the online sister store of Petticoat Lane, a cute little boutique on Todd Mall in Alice Springs.

Both PrettyPretty and Petticoat Lane are dedicated to providing excellent customer service to our clients across Australia and the world.  We aim to make your buying experience as enjoyable and seamless as possible, which is why we offer FREE SHIPPING on all orders within Australia over $50 and  free returns (ex sale stock) within Australia on all items that still have their tags attached and show no signs of wear.

If you’re a lover of ladies underwear and all things pretty, please check by regularly to browse our ever increasing range.  New stock is arriving constantly and PrettyPretty is updated to reflect new items as soon as they are received.

Please don’t hesitate to contact us using the “Contact Us” tab on the upper right hand side of the page.  Our qualified fitters are on hand to answer all of your enquiries.  We are also more than happy to try and source that bra you have been searching for in the event that we don’t have it instock.